Projects under company’s development

The company primarily engages in the development of residential real estate, focusing on residential projects for medium to high-income customers, under the operations of the company and its subsidiaries. The residential real estate projects currently being developed by the company mostly include condominium projects and low-rise developments, which consist of both housing estates, single-detached homes, and townhouses, all of which cater to the needs of customers at various levels. In the development of these projects, the company emphasizes developing real estate in locations or communities with strong potential and convenient transportation access. The company focuses on locations along major roads, offering easy access to transportation, close to expressways, communities, or along the routes of mass transit rail stations in Bangkok and its surrounding areas, both in the present and in the future. This includes the Bangkok Mass Transit System (Subway) and the Airport Rail Link connecting Suvarnabhumi Airport and the city’s passenger terminals, to meet the needs of residents who live in a city with heavy traffic. Additionally, the company focuses on locations with a good community environment, providing comprehensive amenities, in order to offer new choices for those who wish to live in a high-quality environment with convenient access to various destinations.

The company and its subsidiaries have criteria for selecting the development model of projects, considering factors such as the market conditions in the real estate industry, location, consumer demand, target customer groups, and pricing appropriateness. Currently, the company's developed projects are priced from medium to high levels, with average prices varying according to location, environment, amenities, and the pricing of other developers with similar projects in nearby areas. This criteria is intended to allow the company to develop projects that are well-suited to the economic conditions and meet the clear needs of its target customer groups, ensuring the projects align more closely with the intended market segment. Additionally, the company focuses on differentiating its projects by developing each one uniquely. Once the appropriate product design and characteristics are determined, the company will proceed with a more detailed development plan for the project at every stage. Furthermore, for larger projects, the company has a policy of dividing the development area into phases to allow for closer and more efficient management of the work, construction, and interior decoration processes.